Google News :: Backlinks are dead, or are they?

News :: Link Building :: Backlinks   

“Link building is dead” is something that you might have heard from several SEOs during the last few weeks and months. It’s true that search engine optimization has changed a lot. But are links really not important anymore? Or are some people just drawing the wrong conclusions?

Backlinks are dead, long live backlinks!

Links are a very important ranking signal for Google. Links are so important that Google puts a lot of effort into detecting bad backlinks. If you hear someone saying “link building does not work anymore”, the person actually says “link spamming does not work anymore.”/p>

The automatic links that might have helped your website in the past will get your website penalized today. Automatically creating backlinks in bulk does not work anymore. Faking social network profiles to get backlinks does not work anymore. Spamming forums and article websites with fake or low quality content to get backlinks does not work anymore. Automated link networks do not work anymore.

To make things clear: spamming does not work anymore!

However, this has nothing to do with real backlinks. Real backlinks from good sites are the best thing that can happen to your rankings.

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